Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. Our company provide best Digital Marketing service.
Digital Marketing is facilitated by multiple channels, As an advertiser, one’s core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.
Mobile marketing is growing at an explosive rate. We are pioneers of the mobile space and know how to get the most for our clients. From full-service mobile search campaigns to lead generation, we will deliver a uniquely-tailored mobile strategy to meet your business needs.
Mobile PPC, like desktop PPC, is the management of sponsored results or adverts, within mobile search results pages, such as Google. Mobile advertising is a must for any business, to ensure continued reach. Working on a pay-per-click basis, each advert, like desktop search, contains a headline, a description and a telephone number and / or a link to the website being promoted. Mobile ad formats, coupled with the limited space on mobile devices for results to be displayed, demands skilled copywriting, optimisation and key wording to ensure you receive maximum coverage at a highly efficient cost.
Many mobile search users are utilising their mobile for instant results, whether it be to get up to date train times or to send flowers to a loved one. One thing that resonates across all actions on a mobile is ease. It is imperative the mobile customers are able to navigate to the site they want quickly and the content within the site. That’s why we firmly believe every website should have their own mobile site, giving users less information but a much quicker route to conversion. Google Solutions (PTY) LTD will happily advise you on your website or even create some mobile landing pages for you. Having recently won the Best Mobile Campaign at the UK Search Awards, we know how to ensure your mobile site is a highly converting mobile site.
Pay-per-call is a simple way of enabling customers to reach you quickly. Mobile, in general, demands more urgency from the time-conscious mobile searcher. Pay-per-call enables you to embed a trackable phone number on your website or even within your mobile advert meaning the user doesn’t even have to click to your site to convert.It is easy to set up and, aside from helping to facilitate a smoother user journey, it also enables calls to be tracked back to the click source and onwards to the conversion.
For over many years, we have been building brand protection sites for our clients, for both the desktop and mobile search space. We have a portfolio of clients, a suite of leading tools and, most importantly, a long list of tangible results. Challenge us to introduce you to one of our clients for whom we have delivered exactly what you’re looking for and we’ll be happy to oblige.
Did you know that at any one time, a user is searching on your brand terms, yet 30%* of those users are not clicking on your advert. They’re clicking on your competitors’ sites instead. We can run a simple check for you, through Hitwise (search competitive intelligence platform), to show you exactly how much of your brand traffic – yes searches whereby users are looking for your site – is being leaked to the competition on mobile.
Ensuring you’re in control of your online estate is an essential part of your digital strategy. The open nature of the search space allows for fantastic opportunities but also leaves you exposed to competitors and resellers muscling in on your territory. Our experience in dominating search landscapes means we can knock pretenders aside and keep you firmly in the top spots. We have a long track record of success in supporting existing campaigns or chasing the competition away with superb mobile brand landing pages and microsites.
Whether you need to generate online registrations, build up e-mail databases, or encourage online users to engage offline, we have a mobile solution that fits. Lead generation is a cost-effective and efficient way to reach prospective new customers on-the-go and you only pay for each lead we deliver. Whether you’re running a short term campaign or have a longer-term goal, through Search, Social and Mobile Marketing, we can quickly devise a strategy to meet your campaign needs.